Content Repurposing: Maximise Your Media Investment
20th October 2025
This Week's Insight
Smart content repurposing transforms one piece of content into multiple assets, maximising your production investment and extending your content's reach. Here's how to do it strategically.
The Repurposing Framework
Start with one high-quality piece of content: a long-form video, a comprehensive article, or a detailed presentation. From this single asset, you can create dozens of pieces of content across multiple platforms and formats.
The key is planning repurposing from the creation stage. Think about how you'll extract value at each stage of production, not just after content is complete.
Strategic Repurposing Methods
1. Format Conversion
Transform long-form video into short clips, carousel posts, static images with quotes, and blog posts. Each format serves different audiences and platforms.
Example: A 10-minute video becomes 5 Reels, 3 carousels, 10 quote graphics, and a blog post.
2. Platform Optimisation
Adapt the same content for different platform requirements. What works on LinkedIn differs from TikTok, but the core message remains consistent.
Example: A professional LinkedIn video becomes an authentic TikTok version with different tone and pacing.
3. Behind-the-Scenes Extraction
Use outtakes, B-roll, and production moments as separate content pieces. These authentic moments often perform better than polished content.
Example: Bloopers, setup shots, and team moments become standalone content that shows your brand's personality.
Action Items for This Week
- 1
Choose one piece of existing content. Create a repurposing plan that generates at least 5 different assets from it.
- 2
Set up a content repurposing workflow. Document how each piece of content will be adapted for different platforms.
- 3
Track ROI. Measure how repurposed content performs compared to original content to validate your strategy.
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