Meta Algorithm Updates: What You Need to Know
3rd November 2025
This Week's Insight
Meta's latest algorithm updates are reshaping how content performs on Instagram and Facebook. Understanding these changes is crucial for maintaining and improving your content's reach and engagement.
Key Algorithm Changes
Meta's algorithm now prioritises content that drives meaningful engagement over passive consumption. This means likes alone aren't enough. Comments, shares, saves, and time spent viewing are weighted more heavily in determining content distribution.
The platform is also favouring original content over reposted material, rewarding creators who produce unique, valuable content for their audience.
What This Means for Your Strategy
Prioritise Engagement Quality
Create content that prompts genuine responses. Ask questions, share insights that spark discussion, and encourage your audience to share their thoughts. Quality engagement signals to the algorithm that your content is valuable.
Focus on Originality
Reduce reposting of others' content. Instead, create original content that reflects your brand's unique perspective. Even when inspired by trends, put your own spin on them.
Optimise for Time Spent
Create content that keeps viewers watching. Use strong hooks, valuable insights, and engaging visuals that encourage people to stay on your content longer.
Action Items for This Week
- 1
Review your recent content performance. Identify which posts drove the most meaningful engagement (comments, shares, saves) versus just likes.
- 2
Audit your content mix. Ensure at least 80% of your content is original rather than reposted material.
- 3
Create a content prompt strategy. Plan questions and engagement hooks for each piece of content you publish this week.
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