Fractional Video CMO & Strategy
Strategic leadership and high-level consulting to guide your visual content ecosystem.
We act as your fractional Chief Marketing Officer, providing strategic direction, campaign planning, and brand storytelling architecture to position your brand for long-term growth and authority in your market.
What This Service Includes
As your fractional Video CMO, we provide strategic leadership across all aspects of your visual content and marketing ecosystem. This service is designed for companies ready to invest in long-term brand positioning and strategic growth.
Comprehensive Breakdown
Strategic Planning
Quarterly Strategy Sessions
Deep-dive planning sessions to align content strategy with business objectives
Annual Campaign Planning
Comprehensive year-long campaign roadmap and strategic initiatives
Brand Storytelling Architecture
Develop cohesive narrative frameworks that resonate with your target audience
Creative Direction
Content Ecosystem Development
Design integrated content systems across all platforms and touchpoints
Visual Communication Strategy
Define how your brand communicates visually across all channels
Creative Direction
Oversee creative vision and ensure consistency across all content
Market Intelligence
Audience & Competitor Analysis
Deep research into your target market and competitive landscape
High-Level Consulting
Strategic guidance on marketing decisions and brand positioning
Marketing Guidance
Expert advice on marketing strategy, channels, and investment allocation
Our Strategic Process
Discovery & Assessment
Deep dive into your business objectives, current marketing landscape, and long-term vision
Strategic Framework Development
Create comprehensive strategy documents outlining your content ecosystem and brand architecture
Campaign Planning
Develop quarterly and annual campaign roadmaps aligned with business goals
Brand Storytelling Architecture
Define narrative frameworks, messaging pillars, and visual communication strategies
Content Ecosystem Design
Map out integrated content systems across all platforms and touchpoints
Ongoing Strategic Guidance
Regular consultation sessions to adjust strategy, review performance, and optimise approach
Team Alignment & Training
Ensure your internal team understands and can execute the strategic vision
Performance Review & Optimisation
Quarterly reviews to assess results, refine strategy, and plan next phase initiatives
What You Receive
Quarterly Deliverables
- Comprehensive strategy documents
- Campaign roadmaps and timelines
- Brand storytelling frameworks
- Market analysis reports
Ongoing Support
- Regular strategy consultation sessions
- Strategic guidance on marketing decisions
- Content ecosystem optimisation
- Performance review and recommendations
Who This Is For
Growing companies ready to invest in strategic brand positioning
Businesses seeking long-term marketing leadership without full-time CMO costs
Companies looking to build authority and trust through visual storytelling
Organisations needing integrated content strategy across multiple platforms
Businesses requiring high-level marketing guidance and strategic direction
Companies ready to scale their visual content and brand presence
Strategic Benefits
Long-Term Brand Positioning
Build sustainable brand authority and market position through strategic content planning
Strategic Growth
Align content strategy with business objectives for measurable growth and ROI
Expert Guidance
Access senior-level marketing expertise without the cost of a full-time CMO
Integrated Strategy
Create cohesive content ecosystems that work across all platforms and channels
Team Alignment
Ensure your entire organisation understands and executes the strategic vision
Competitive Advantage
Stay ahead of competitors with strategic insights and market intelligence
Ready to Elevate Your Strategy?
Let's discuss how strategic leadership can transform your brand's visual content and marketing approach.